Brand redesign that "smokes" the competition!

The challenge: Golden Valley Tobacco had an inconsistent Brand and Packaging identity when they contacted Compass Design. They needed to expand their loose leaf tobacco and tobacco accessories to a larger more sophisticated audience.

The solution: Elevate the image of the brand to a category leader through premium design and colors.

The success: The client chose 1 logo but 2 different package designs to visualize a new premium line and their original base line of products. The overall brand redesign has raised Golden Valley above their competition and has increased shelf presence.

Product Accessories